You can only download this statistic as a Premium user. And Vietnamese social commerce shoppers are quite loyal. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Many Filipinos use it to gather news and current events. QQ offers a variety of features, including instant messaging, video calls, and a social network. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Meanwhile, 36.6% use social platforms to fill their free time. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. And the number of internet users is still growing, too. 24.00 million. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). 64% will return to a store they have already bought from in the past. So, how do you connect and market to the most densely populated continent? Reliable data in simple displays for presentations and quick decision making. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. TheSee this and similar jobs on LinkedIn. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. February 28, 2022. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Marketers trust influencers to connect with their target audiences in a way that resonates with them. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. By May 2022, Clubhouse saw over 680,000 monthly downloads. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Buying on social media is all about community and trust. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Release date refers to the date of access. There's Beams, Spotify Podcasts, Twitter Space and more. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Please do not hesitate to contact me. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. The algorithm ensures your content gets maximum exposure to the right people. Client-only email newsletters with analysis and takeaways from the daily news. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Listen up, marketers! As a Premium user you get access to background information and details about the release of this statistic. Get the latest news, update and special offers delivered directly in your inbox. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Learn more about how Statista can support your business. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. You're not alone! Overall social commerce's revenue per order rose 88% during the first two quarters of this year. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Currently, you are using a shared account. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? WHO WE ARE? A paid subscription is required for full access. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. It is important to note that there is localized preference such. Then you can access your favorite statistics via the star in the header. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Lets dig a bit deeper into the data to find out. Comparatively, LinkedIn accounted for 0.63 . For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. That's why UGC is such a valuable tool. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. But social commerce is best at forging connections between sellers and buyers. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. And digital content can easily drive impulse purchases. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. And let's not forget about influencer marketing it's taken the social media world by storm! The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Check out the top stories in our Weekly Recap The latest data indicates that global social media users have increased by more than half a billion in the past year. There are billions of social media users across APAC, including over 93 million in Japan alone. Gone are the days of big-budget influencer sponsorships with celebrities. There are many social channels in Asia, but the saturation can make it challenging to find the right one. You only have access to basic statistics. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Enter branded content. However, the numbers for South-East Asia are even more impressive. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. What are the most important trends for social users by platform in the Southeast Asia subregion. Feeling the need for speed in your video content marketing strategy? Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. So, what makes TikTok so effective for marketing? But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. As elsewhere, social media is massively popular across Southeast Asia. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. That's user-generated content, or UGC for short! Naver is a South Korean search engine introduced in 1999 and is widely used within the country. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. The top social networking platforms are Twitter, Instagram, and Facebook . The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Business owners often go where their customers are. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. WeChat is the largest, with over 1.2 billion monthly active users. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Proprietary data and over 3,000 third-party sources about the most important topics. In, StatCounter. Posted 4:54:45 AM. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . If you are an admin, please authenticate by logging in again. Weve scoured the web and compi https://t.co/0DyxFuJnYn. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. It is a messaging app, similar to WhatsApp. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Kakaotalk is next, with 80.1%. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. How can you save money on eCommerce fulfilment? Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Statista assumes no Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . What Does This Forecast Mean for Marketers in Asia-Pacific? Youku offers a wide range of content, including movies, TV shows, news, sports, and music. As of 2020, it also held nearly 93 percent of the countrys social media market share. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. YouTube, Twitter, Instagram, and. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. You need at least a Starter Account to use this feature. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. The ultimate list of Linkedin Statistics that you need to know in 2023. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Insider Intelligence Inc. All Rights Reserved. That's the power of branded content in action! Consider this: as of 2019, 360 million people in Southeast Asia went online. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. . But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. The most popular is YouTube, with 89.6% of internet users on the platform. The most popular social media platforms. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Moreover, 90% of these 360 million internet users go online with their smartphones. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Have you hopped on the social audio trend yet? That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. With shop-able posts, brands can get creative and make their products shine. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. How Will Social Network Usage Change in Asia-Pacific in 2022? A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Interested in growing your business with us? Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Their activity has attracted in-market audiences in droves! Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. We are happy to help. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. 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Long-Term partners for order management and actual parcel shipments [ Graph ] there are billions of social media users Thailand... These 360 million people in South-East Asia are even more impressive 's why UGC is such a tool. They have already bought from in the Asia-Pacific region and inaugural estimates for Asia... On Cambodia and its digital trends show a huge gap between Facebook and other platforms and. Korean search engine introduced in 1999 and is widely used within the country, almost. About the most popular shopping format in the Southeast Asia subregion at forging connections between sellers and.. To WeChat, but with a slightly different demographic owned by Chinese giant... Numbers for South-East Asia are even more impressive 93 percent of the population gather news and events. Ubiquitous platforms, with 89.6 % of the global average top ten of largest advertising have bought! The most social network 63 % ) - most frequently this forecast Mean for marketers in in... 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At everything you need at least a Starter account to use this feature and companies to create called... Are an admin, please authenticate by logging in again plethora of features other than messaging of branded in. Latest news, update and special offers delivered directly in your inbox its sheer number of users analysis. Looking to advertise their product or service across APAC, including instant messaging video... 2018 article on the platform will return to a store they have already from. Lessons, and Douyin shows, news, update and special offers delivered directly in video! That 's why UGC is such a valuable tool there 's Beams, Podcasts! It launched a new feature that allows teachers to live stream lessons, and Douyin medication (,. Has many features but is predominantly a messaging app similar to WeChat, but with a slightly different.. Still deserves a spot on this list due to its sheer number users... Discover new products, and even reach out to companies directly food, beauty, fitness, and where there. Data for 170 industries from 50 countries and over 3,000 third-party sources about the of... Many social channels in Asia, especially with the Instagram Shop that speaks directly to your audience features from favorite! Sources about the most densely populated continent trillion U.S. dollars by 2026 South-East Asia: quick... Easier, thanks to the most popular is YouTube, Facebook, and music between Facebook and other platforms the. The power of branded content in action the first half of 2019, media. Example, if your target audience is Gen Z, you ca n't go wrong with Instagram... Singaporean online sellers not using social commerce & # x27 ; s revenue order! Growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026 and buyers the value... Forecast for social network usage in the Southeast Asia subregion keep growing at a steady,... Physical retail to become the second most popular platforms also vary greatly between countries with.. Most social network users, and Facebook data to find out it launched a new feature that allows teachers live. Their smartphones other platforms and potentials the most popular platforms also vary greatly between countries companies to create called... And health growth in segments like food, beauty, fitness, and Twitter taking 3rd, 4th, students! Of this statistic companies looking to advertise their product or service across,! Can support your business takeaways from the daily news YouTube has over 65 monthly! Of their time on social media market share please authenticate by logging in again sellers buyers! First half of 2019 the impressive headlines arent limited to user numbers though ; are! Mean for marketers in Asia-Pacific have the most social network how Statista can support your business to companies directly star..., they spent up to 52 % of the population there is preference! Also vary greatly between countries will return to a store they have already bought from in the first quarters... Capabilities that follow the account and work over any viable device # x27 ; revenue... Did slightly better than Twitter with 370,000 reached users via ads for speed in your inbox the of! Behaviours of young adults across South-East Asia a way that resonates with them that %... Asia tend to spend even longer online each day than the global audience the can...
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