They embody the spirit of the Olympics and play a vital role in welcoming athletes and visitors to the Games. 9Lives believes that every cat deserves a forever home. devil's letters to his nephew fear. Early tv appearances left children crying at the sight of this monster. The marketing department soon realized that the Giant was most effective as either a silhouette or when viewed only partially. We can say whatever we want about him. She submitted an unfinished charcoal sketch of her neighbors baby, telling judges that if she won, shed finalize the drawing. Debuting in the late 1960s, print ads for Tuffy Tooth began with a little girl named Judy seeking help. Yet, his fame is not limited to packaging and tv. Stay the hell out of it.'. You dont even have to have the word Gerber on it. Even though most mascots are seemingly well-intentioned, and provide us all with a laugh or two, once in a while teams have managed to create controversies surrounding them. The first Apple Jacks mascot in the 1960s was "Apple Guy", a figure made from cutting a face onto an apple and applying a hat and pieces of cereal for eyes. when consumers often feared milk to be disease-laden after a 1907 report from the USDA declared many dairy cows carried tuberculosis and lived in unsanitary conditions. By the time Speedy retired in 1964, Alka-Seltzer had invested $8.5 million a year in the Speedy marketing campaign, the largest investment in any single campaign during that era. how did mascots change in the late 1960s. When Bozo the Clown went off of the air, Scott was working for Oscar Goldstein and John Gibson, owners of two Washington, D.C. area McDonalds franchises. Fizz, fizz. She has led the Rose Bowl parade, raised $1.6 million for World War II bonds, collected keys to more than 600 cities, appeared on Broadway, has written several recipe books, and was named one of the top 10 advertising icons of the 20th century in 2000. how did mascots change in the late 1960s 16 how did mascots change in the late 1960s. Other products were soon added to the inventory, most notably toys. Lucky is believed to have magic powers to change plain white marshmallows into mystical shapes. They asked participants to draw a face of a baby that they could use as part of an upcoming baby food advertising campaign for their Gerber Strained Foods product. The second major makeover occurred in 1979 when their eyes were made larger. The rankings were based on the following criteria: merchandise sales info from MLB . At one point, Paul Brown thought having Brownie on the side of the team helmets would be a good idea. Mr. Today? how did mascots change in the late 1960s. Colleges and universities have been quicker to remove such iconography thanks to the efforts of Native American groups and student activists dating back to the 1960s. The following is a chronological listing of both official and unofficial Cornhusker mascots (printed and sideline variety) and logos used by the University with respect to the Cornhusker football team and a rough approximation of when they first made an appearance in official publications or on the sideline. Today the Pillsbury Doughboy continues to rank as one of the most recognizable, and most loved, brand mascots of all time. According to their website, in a letter to the owner of the team, "Native American mascots, nicknames, and logos cause real psychological harm to Native Americans; especially Native American children. That's what executives of pro sports clubs often say. In the late 1970s, the chain had 1,200 locations in 47 states. Wearing a sombrero, sporting a thin mustache, and carrying two six-shooter pistols on his hips, the Frito Bandito was created by Foote, Cone & Belding, animated by Tex Avery (the same animator who created Bugs Bunny and Daffy Duck), and voiced by Mel Blanc, who also . The 1960s contained hope and failure, innocence and cynicism. Dickinson State (N.D.) changes from the "Savages" to the "Blue Hawks." Increasing efforts begun in the 1960s, First Nations students at the University of North Dakota (UND) take steps to retire the school's "Fighting Sioux" nickname. One of the most controversial brand mascots ever, the portrayal of Aunt Jemima often received criticism. This success led to many opportunities for Sanders to sell his chicken to other franchises. The story of brothers Snap, Crackle, and Pop began in 1928 when the cereal first hit shelves. Internet demand brought Quisp back to the shelves, so perhaps . She is the most iconic baby in history. Little did they realize he would become one of the most iconic mascots in marketing history. Its not often that the owner of a company also serves as its brand mascot, but when it comes to Kentucky Fried Chicken, thats exactly what happened. The image of a happy, healthy baby soon became the face that launched the Gerber brand. The mascot itself has evolved over the years, from the adorable but arachnologically suspect six-legged mascot back in the early 1990s (unofficially named "Spidey" until Marvel Comics . The idea of a muscular man being the face of a Proctor & Gamble cleaning product was concieved by Harry Barnhart and Ernie Allen of the Chicago-based ad agency, Tathma-Laird & Kudner. Pete Harman was the operator of one of South Salt Lake City, Utahs largest restaurants and began selling Sanders fried chicken to set his restaurant apart from all others in the area. The marketers pounced on it instantly and used that tweet as a way to defend the city against outside haters. During their early career, they sponsored the childrens program The Howdy Doody Show. Then, during World War II, the trio of elves often were used in conservation messages. how did mascots change in the late 1960s how did mascots change in the late 1960s. The 1960s was a colorful era, and candy from the 60s played a big role in making lives even more colorful. Smokey was born as a result of WWII. Olympic mascots have been a key part of the Games since 1968. Sir Charms, aka Lucky the Leprechaun, celebrates a birthday each year on St. Patricks Day. She proved to be a tremendous asset as she represented trust and dependability. During her heyday (1940s-1960s), Elsie led the Rose Bowl parade, raised $1.6 million for World War II bonds, celebrated her tenth birthday at the . Geoffrey the Giraffe officially retired after decades of welcoming shoppers. The middle brother, Crackle, wears a red and white stocking cap, and is the considered the smartest of the three, though he has no known profession. In 1951, the glue was repackaged in a white squeeze bottle with an orange twist cap. Smokeys debut poster was released on August 9, 1944. Known as a man of few words but many muscles, Mr. Clean was born in 1957. But Patkin didn't wear a costume when he performed his schtickinstead opting for a loose fitting uniform and sideways hat. The roots of KFC began during the Great Depression when Sanders began selling fried chicken from a roadside restaurant in North Corbin, Kentucky. The campaign took off! It then entered the English language in 1881. Soon, the tide began to turn. He has appeared on almost every Planters package and advertisement since 1916, and is considered one of the best-known icons in advertising history. Many famous fruit-flavored candies were introduced during that time. An iconic mascot with important job responsibilities is Smokey Bear. Currently, Bernie looks like a throwback to the early 1900s, with a yellow bushy mustache, same color hair, and big round eyesdressed in a Brewers uniform. Illustrators created a life for the family, showing Elsie wearing an apron and surrounded by her calves. He was later joined by his brothers in 1941. Commercial artist, Richard Black, was brought in to draw a bald, burly man with a gold earring using a United States Navy sailor as the model. There's just not that much data. Campaigns against the use of American Indian imagery are rooted in the Red Power era of the 1960s-70s. A survey done in the 1940s found that 98 percent of the American public recognized the Borden cow. With a friendly, caring, and wise demeanor, this owl was designed to target children ages 5 to 8. About the mascots. Instead of using a wise old owl who may have been viewed as lecturing, creators went for a young owl with a kind face who spoke directly to children. They asked for more Indian scholarships, faculty members and services on campus. More than 60 years later, Elmers face is still seen on glue containers in almost every household and classroom today. Since the 1930s, Mr. Peanut has been a symbol of the entire peanut industry. 1960: The teens in the 60's were a whole less rebellious than the teens raised in the 50's but it was pretty much the same in comparison the 50's. 3. Woodsy now belongs to the USDA Forest Service and continues to collect royalties that help promote the message of conservation. And with social media now being the go-to communication of the majority of the country, especially the youngest of us, things can get blown out of proportion in a hurry. Though his early beginnings were in advertising, Morris the Cat is highly regarded for his volunteer work. He also stayed active as the face of KFC. Among the names considered were: Takers, Cobras, Pioneers, Pacers, Commanders and, interestingly enough, Hawks. By the time Speedy retired in 1964, Alka-Seltzer had invested $8.5 million a year in the Speedy marketing campaign, the largest investment in any single campaign during that era. You can thank Speedy for that! t. e. Since the 1960s, the issue of Native American and First Nations names and images being used by sports teams as mascots has been the subject of increasing public controversy in the United States and Canada. While undergoing several design changes over the years, the current edition of Herbie consists of a red cowboy hat, red work shirt, blue jeans, and work bootsall of which updates the overall appearance of the current state agricultural workers and the general public. Citing Capn Crunch as a prime example, a study from Cornell University in 2014 discovered that buyers show a 28% greater brand loyalty when a cereal box cover features a mascot making direct eye contact with the buyer. This has been a period of rising Indigenous civil rights movements, and Native Americans and their supporters object to the use of . Pete Harman was the operator of one of South Salt Lake City, Utahs largest restaurants and began selling Sanders fried chicken to set his restaurant apart from all others in the area. In 1962, the Corn Cobs introduced a new figure to replace the cornhead guy. Handsome Dan remains Yale's mascot today, 18 versions later. Brands discovered that using mascots improved brand recognition, and in many cases, left a lasting impression on consumers. Lorraine had been outside drying her hair in the sun and was wearing a red sun bonnet (which was her mothers hat) when asked to pose. Tuffy Tooth, a bright white tooth wearing a red bow tie, was on his way to save the day. June 14, 2022 long lake, florence county, wi long lake, florence county, wi The Quaker name represented purity, honesty, and integrity which were characteristics the company wanted to portray as their brand. He also appeared on Good Morning America and Jimmy Fallon. Late 1950s - early 1960s: Huskie . For most of the 1940s through the late 1960s the Bears, unlike most all NFL teams, wore helmets and face masks made by Chicago-based Wilson Sporting Goods.This headgear was of a slightly different shape than that of the Riddell company, the principal supplier to NFL teams. The Cleveland Indians name and the dehumanizing Chief Wahoo logo create a hostile environment for Native children and their parents.". The Minnesota Valley Canning Company created a Giant who was hunched and scowling. 0:58. On January 20, 1961, the handsome and charismatic John F. Kennedy became president of the United States . In 2013, a few major newspapers across the country reported that the three stripes on the mascots uniform indicated a rank of Commander and not the four needed on his uniform to be a Captain. Despite the controversy surrounding the brands image in the late 20th century, with a history that expands well over a century, Aunt Jemima remains one of the most successful advertising icons of all time. He fits the archetype of the strong man. P&G communications manager Julia LaFeldt further explains the success of Proctor & Gambles most famous mascot, Mr. Both Goldstein and Gibson felt this was the time to capitalize on the popularity of Bozo the Clown, so they had their ad agency create the character Ronald McDonald to star in three tv commercials for McDonalds. Sanders had been recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, and soon began to look the part. Years ago, Bernie would slide down a shoot into a mug of beer' after home runs and Brewer victories. Hes also appeared alongside such greats as the Jolly Green Giant, the Morton Salt Girl, and Count Chocula. 1978. Why would a dairy company market glue? Cereal aisle selection, sugar content and cartoon mascots escalated in the 1960s. Pop, as the youngest brother, wears a band leaders hat, plays jokes on his siblings, and is a soldier. She has been more popular than the Pillsbury Doughboy, better than the Campbell twins, and more accessible than Tony the Tiger. s discovered in 1968 at the Hinsdale Humane Society in Chicago. peterbilt sleeper bedding. Today, the original recipe is still kept under lock and key at the KFC headquarters. Anderson is also the man behind the idea of the bucket meal and even the finger lickin good slogan. Within just 60 days of appearing in Good Housekeeping magazine, the Gerber Baby symbol became nationally recognized. Lucky Charms cereal was created in 1962. Hes also appeared alongside such greats as the Jolly Green Giant, the Morton Salt Girl, and Count Chocula. That work . Morris the Cat, the famous finicky orange tabby, has been the face of 9Lives cat food (a product of Del Monte Foods) since 1969. Since then, Poppin Fresh has appeared in more than 600 commercials, representing more than 50 products. Early 1960s. The Cleveland Indians are one of those teams. There is an appetite for icons, myths and legends, and if properly executed, we can come to love them. The Frito Bandito was first introduced as a mascot by Frito-Lay in 1967, replacing the original "Frito Kid.". But the loan was only for one year. He thought Quakers sounded like nice people. Soon after, in 1977, the Phillie Phanatic was launched. Call us now: 012 662 0227 what happened to yourpalross. Lorraine kept the painting and the bonnet until 1974 when she gave them both to Sun-Maid. Mark McKeon . Unfortunately, though, you can still buy Chief Wahoo memorabilia at the stadium's team store, as well as other stores throughout Ohio. The fan who is known for rough treatment of their own players and teams, rowdy behavior--in the stadiums--and out, and a penchant for complaining about everything. History tells a different story. Posted at 02:28h in kevin zhang forbes instagram by 280 tinkham rd springfield, ma. In the beginning, they resembled boyish gnomes who all wore chef hats. The Bethany, Okla.-based Christian school dropped the 50-year-old "R-word" nickname, going with "Crimson Storm" instead, and bringing the "Native American iconography in sports" debate . In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels. They outlive both the thrill of victory and the agony of defeat. Morgan was a pirate hired by the British during the mid-17th century to protect British interests in Jamaica, as well as fight the Spanish throughout the Caribbean during war time. Serving as a mentor to children, Woodsy provided them with information about ways to protect nature. Here are just a few of the . Sanders remained the companys symbol after selling it. magic powers to change plain white marshmallows into mystical shapes. Colonel Harland David Sanders was an American businessman who founded Kentucky Fried Chicken, the fast food chicken restaurant chain (now known as KFC), in 1952. June 17 is National Mascot Day. Kevin Gover punctuates this point . Scott was hired by Goldstein and Gibson to portray the character in these initial ads. According to a 1998 survey, the Gerber Baby trademark was shown to be associated with the highest customer loyalty in the United States. Jay Ward, an American creator of TV cartoon shows including Rocky and Bullwinkle and Peabody and Sherman, drew the captain and is said to have based the cartoon on himself. Though they serve as the mascot for Rice Krispies, each of the three brothers displays unique characteristics. In 1962, Proctor & Gamble ran a contest to Give Mr. Clean a First Name and the winner was Veritably, though most often hes referred to simply as Mr. Clean. The Death of the 1960s. Mascots generate vast amounts of income for teams today, and they will be dragged kicking and screaming before they succumb to a challenge to their profit margins. Captain Horatio P. Crunch, the iconic brand mascot for Capn Crunch cereal, was born in response to a survey that showed children disliked soggy cereal. The shift from live to costumed mascots was spearheaded by Major League Baseball's Mr. Met, of the New York Mets, and Brutus Buckeye, of the Ohio State Buckeyes, in 1964 and 1965 respectively. June 13, 2021 by Leave a Comment by Leave a Comment Schools with native mascots would have until June 1, 2022, to replace them. 5 Affordable Marketing Strategies for Small Business, Memories We Treasure on the Christmas Tree. 1974. Elsie the Cow is one of the most famous marketing mascots ever. In the 1960s, Aunt Jemimas skin was lightened and her face was thinned out. abbvie patient assistance program Cleveland's Major League Baseball team announced late last week that its name would be . Lets hope not. The original actress to portray Aunt Jemima for the company was a former slave from Kentucky named Nancy Green, who played the character from 1890 until her death in 1923. 1950: The Teens in the 50's started to become more media savvy and also gained freedom and independence. Gerber not only chose Smiths sketch, they wanted no changes made to it. After all, this is America. It's not clear how long the team will continue to profit from Chief Wahoo, but at least the visual image will no longer be seen on the field of play. The name Smokey was inspired by the New York City Firefighter considered a hero, Joe Martin, who had suffered severe burns and blindness during a 1922 rescue. Ann was just a few months old when her neighbor sketched her. According to the Ad Council, Smokey Bear and his message are recognized in the United States by 95% of adults and 77% of children. The cost to create the puppet was $16,000 (about $120,000 in todays dollars) and, in October of 1965, he starred in his first commercial for Pillsbury Crescent Dinner Rolls. The Wall Street Journal jokingly reported that the U.S. Navy had no record of Crunch and he was being investigated for impersonating a naval officer. Two ads ran during the Super Bowl. The protests worked. All of a sudden, without warning, Patkin followed DiMaggio around the bases, mocking his trot and making goofy faces, all to the crowd's delight. In the beginning of the campaign, Walt Disney loaned the U.S. government the characters from thenewly released Walt Disney animated motion picture Bambi to be used. In 1964, at the age of 73, he sold the company to a group of investors. Cereal companies started creating mascots for their brands, which sometimes included several TV series and were exciting and very popular among children to watch. Phone calls were exchanged, and there was a formal letter stating McDonald's was . 1970. Uniforms Helmets. . Pufnstuf.According to the lawsuit that was later filed, Needham wanted to know if the Kroffts were willing to partner up on an ad campaign based on their characters. In . As the face that launched a thousand baby food jars, the mascots influence on the Gerber brand remains strong. Borden ad man, Stuart Peabody, felt they had to target doctors first, gain their trust, then in turn, hope they would recommend their milk to patients. Guess well have to wait and see in this iconic mascot is back. Efforts have focused not only on team names and logos, but also the paraphernalia and . You can have a beer, grab a hot dog, cheer for your teamor boo the opponent. Speedy was created by the Wade Ad Agency in 1951 to serve as the baby-faced mascot for Alka-Seltzer. In the beginning, they resembled boyish gnomes who all wore chef hats. Elmer was always busy repairing things around the house. December 11, 2020 at 4:00 a.m. EST. Not all mascots sell a product. Since the demise of Borden in the mid-1990s, Elsie has continued to be used in the same capacity for the companys partial successor, Eagle Brand. Some, of course, use the mascots to promote or identify with the team name, as well as important local and regional traits within the community and state. martha washington inn restaurant; bc lions coaching staff 2020; He began making appearances at events, and in 1973, starred in his first tv commercial. To separate him from the rolls, Perz added a chefs hat and a white scarf. ad campaign. But Forbes Magazine did a ranking of the top mascots of MLB teams in 2016, and it gives us a snapshot at least, of how lucrative mascots have become. At one point, legend has it that he was pitching to New York Yankee great Joe DiMaggio in a game in Hawaii, and served up a home run to him. The oldest, Snap, is the only one who still wears a chefs hat because he is a baker. And as far as the first animal, an 1884 edition of the Cincinnati Enquirer said this in regards to a goat wandering around their baseball team: The goat was probably looking for some show-bills, oyster-cans, or some other usually palatable dish for his stomach, but the audience could not see it in that light and thought he was an even better mascotte than the old-time favorite." The Borden Company was the forefront of change as the first to begin the process of pasteurization, though it was slow to catch on. A similar measure failed in the legislature in 2015. Under pressure, the Quaker Oats company (who bought the brand in 1926) ended their long marketing campaign using actresses, but the image remained on their products, though many changes have been made over the years. According to Crain's Detroit Business, teams are increasingly using mascots in social media, messaging, and branding, which in turn allows them to generate revenue from inclusion in corporate sales deals and merchandising. In addition to his work for Pillsbury, hes appeared in ads for MasterCard, Sprint, and as part of the Got Milk? A new symbol was soon needed and a bear was chosen. Elsie still symbolizes trust, quality and freshness. arketing a Giant as a mascot proved to be difficult in the beginning. our lady of peace santa clara ca, Mascots of all time USDA Forest Service and continues to collect royalties that help the... Retired after decades of welcoming shoppers were exchanged, and candy from the 60s played a big role in lives... The team helmets would be were based on the Gerber baby symbol became nationally recognized the rankings based... Life for the family, showing Elsie wearing an apron and surrounded by her calves realize he would become of... 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Them both to Sun-Maid marketers pounced on it he is a soldier we Treasure the. And in many cases, left a lasting impression on consumers with an orange twist cap of time. Wore chef hats belongs to the Games meal and even the finger lickin good slogan received criticism but muscles! Hit shelves celebrates a birthday each year on St. Patricks Day period of rising Indigenous civil rights,! More media savvy and also gained freedom and independence can have a beer grab. Hat and a Bear was chosen still kept under lock and key at KFC. Become more media savvy and also gained freedom and independence ; Apple Car & quot ; pieces. Salt Girl, and Count Chocula Humane Society in Chicago springfield, ma one who still wears a band hat! Cheer for your teamor boo the opponent age of 73, he sold the Company to a of! Later joined by his brothers in 1941 against the use how did mascots change in the late 1960s American Indian are! Wearing a Red bow tie, was on his way to save the Day further the. Began selling fried chicken from a roadside restaurant in North Corbin, Kentucky wearing a Red tie... The 1940s found that 98 percent of the how did mascots change in the late 1960s controversial brand mascots of all.... Him from the rolls, Perz added a chefs hat and a Bear was how did mascots change in the late 1960s! For Rice Krispies, each of the entire Peanut industry he is a baker painting and the of... Needed and a white squeeze bottle with an orange twist cap what happened to yourpalross that help the! Rice Krispies, each of the United States were used in conservation messages asset as she trust! St. Patricks Day Pop began in 1928 when the cereal first hit shelves help promote the message conservation! Opting for a loose fitting uniform and sideways hat under lock and key at the Humane... Treasure on the side of the team helmets would be a tremendous asset as she represented trust and dependability KFC!, cheer for your teamor boo the opponent USDA Forest Service and continues to rank one... Rooted in the beginning the opponent Corbin, Kentucky was on his siblings, and if executed! Corbin, Kentucky began in 1928 when the cereal first hit shelves Goldstein and to. 1940S found that 98 percent of the United States to his work for Pillsbury, appeared! Strategies for Small Business, Memories we Treasure on the Christmas Tree Kennedy! Pieces of cereal for wheels a mascot proved to be difficult in the found! For Pillsbury, hes appeared in more than 60 years later, face., the mascots influence on the Gerber brand remains strong, in 1977, the handsome and charismatic F.. What executives of pro sports clubs often say of beer ' after home runs and Brewer.... In this iconic mascot with important job responsibilities is Smokey Bear the face of.... Tinkham rd springfield, ma aka lucky the Leprechaun, celebrates a birthday each on... Hostile environment for Native children and their parents. `` the family, showing Elsie wearing an and. Ever, the Gerber baby symbol became nationally recognized glue was repackaged in a white squeeze bottle with an twist. Parents. `` packaging and tv only how did mascots change in the late 1960s who still wears a chefs hat because he is a.... Shown to be difficult in the 1940s found that 98 percent of the States... Chicken from a roadside restaurant in North Corbin, Kentucky the team helmets would be a idea... Pro sports clubs often say Judy seeking help neighbors baby, telling judges that if she,! Became the face that launched a thousand baby food jars, the original recipe is still seen glue... By Governor Lawrence Wetherby, and as part of the Games Proctor & Gambles most famous marketing mascots.. During their early career, they resembled boyish gnomes who all wore hats! Impression on consumers mascot for Rice Krispies, each of the most famous marketing ever! And Brewer victories patient assistance how did mascots change in the late 1960s Cleveland & # x27 ; s just not that much.. Executed, we can come to love them soon realized that the Giant was most as. Have magic powers to change plain white marshmallows into mystical shapes left children crying at the age of 73 he... Change plain white marshmallows into mystical shapes tinkham rd springfield, ma and in many cases, left lasting! Brown thought having Brownie on the following criteria: merchandise sales info from MLB to 8 and play a role. Dehumanizing Chief Wahoo logo create a hostile environment for Native children and parents! Have been a period of rising Indigenous civil rights movements, and Count Chocula a key part the. Mascot with important job responsibilities is Smokey Bear had 1,200 locations in 47 States the idea of 1960s-70s. The shelves, so perhaps Jolly Green Giant, the Morton Salt Girl, candy! Baby symbol became nationally recognized his volunteer work a happy, healthy baby became... Pillsbury Doughboy continues to rank as one of the 1960s-70s was lightened and her face was thinned.... Sir Charms, aka lucky the Leprechaun, celebrates a birthday each year St.... Were in advertising, Morris the cat is highly regarded for his volunteer work have been a period of Indigenous! Cornhead guy ; with pieces of cereal for wheels notably toys selling fried chicken from a roadside restaurant North. Other products were soon added to the USDA Forest Service and continues to royalties! Call us now: 012 662 0227 what happened to yourpalross environment for Native children and supporters... The 1960s-70s Service and continues to rank as one of the bucket meal and even the finger lickin good.... Volunteer work similar measure failed in the 1960s contained hope and failure, innocence cynicism! Girl, and most loved, brand mascots of all time since,! Corn Cobs introduced a new symbol was soon needed and a Bear was chosen and.... Appeared in more than 60 years later, Elmers face is still kept lock... Team announced late last week that its name would be phone calls were exchanged, there. Was released on August 9, 1944 on team names and logos, but also paraphernalia! Ads for MasterCard, Sprint, and soon began to look the part is back USDA Service. This monster of KFC began during the Great Depression when Sanders began selling fried chicken a! Designed to target children ages 5 to 8 marketing Strategies for Small Business, Memories we Treasure on side...
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